The beauty world loves to talk “clean” and “green,” but here at AORA MÉXICO, we’re actually doing something about it. We’ve partnered with rePurpose Global, the world’s leading Plastic Action Platform to become certified Plastic Negative. Translation? For every AORA product sold, 9x the plastic pollution will be removed through our Buy 1, Remove 9X the Plastic initiative. Why? Because for every plastic product recycled globally, 9 are not ( United Nations) .
But here's the game changer
We’re going beyond our own footprint, to help clean up the entire industry’s plastic mess. We’re not content with being responsible for our own footprint—we’re actively funding plastic recovery so that other brands’ waste gets addressed, too.
Let's get real
The beauty industry is drowning us in plastic—over 95% of its packaging is still made from plastic ( British Beauty Council ). Black plastic, mixed materials, tiny packaging—it’s all rigged to fail. That’s why here at AORA we said, “Plastic Could Never,” and went all-in on 100% plastic-free, recycle-ready, and downright gorgeous packaging made from tin, aluminum, and wood. These noble materials aren’t just buzzwords; they’re durable, timeless, and designed to be reused or passed down (instead of clogging up our landfills).
After the latest round of disappointing talks to ratify a global plastics treaty, we’re doubling down on our stance: if the world isn’t going to fix this, we’ll lead the charge ourselves. “While our oceans and waterways continue to choke on plastic pollution, we have no choice but to refuse to use plastic in the first place. It is our purpose as a brand to show the world that beauty doesn’t have to come with a compromise to packaging, says co-founder Nour Tayara.
About AORA México
AORA MÉXICO is a Mexican-born, plastic-free beauty brand on a mission to redefine luxury and challenge what we think about beauty. Founded in 2022, out of a deep need for change by Nour Tayara and Rodrigo Peñafie, two creatives with varied backgrounds, but with one common goal: to put vibrant México on the map of beauty and tackle the plastic problem of the industry, while opening eyes to their world of color. They asked themselves: is clean beauty really “clean” if it’s carelessly creating plastic waste? Their answer brought AORA MÉXICO to life. The name AORA reflects a deep, urgent call for change, rooted in the Spanish word ahora—"now."
Driven by the mantra “Do Well by Doing Good,” co-founder Nour Tayara merges practicality with innovation to create beauty experiences that are as sustainable as they are captivating. For Nour, a brand is not just a collection of products—it’s an opportunity to inspire sustainable living and to make a positive impact on the world. AORA MÉXICO is a reflection of his vision for diverse beauty and sustainability, deeply inspired by Mexico’s rich culture and natural beauty.
About rePurpose
rePurpose Global is the world’s leading Plastic Action Platform, bringing together brands, consumers, innovators, and policymakers to collectively combat the plastic waste crisis. Through its pioneering solutions across the circular economy value chain, rePurpose has helped more than 500 companies measure, reduce, and take action on their plastic footprints, while driving systems change on a global scale.
rePurpose Impact Projects have recovered over 30 million kilograms of plastic waste from the environment to date, protecting vulnerable coastal regions across the Americas, Africa, and Asia. In doing so, the organization has enabled the delivery of waste management services to millions of people across the world, while positively impacting the lives of thousands of marginalized waste workers.
Founded in 2016, rePurpose Global now employs over 50 full-time team members across offices worldwide.
